BUSINESS WEBSITE BRIEF
A scoping document to complete with your provider; does not replace the quote and contract.

1. Your website in a few choices

Project name
To clarify — A title is enough. No personal name or email needed.

First website or redesign?
To clarify — First website; or current URL, reason for change and what to keep.

Business and services
To clarify — Services offered, limits, service area and public contact details to display.

Main audience and their questions
To clarify — Who visits the website? What do they need to know before contacting you?

Business goal
To clarify — What should change for your business; say if you lack reliable data.

Visitor action and handling enquiries
To clarify — Quote, call or appointment; who receives enquiries and who answers?

Pages and information needed
To clarify — For each page or section: the visitor question it answers.

Features, tools and priorities
To clarify — Expected use and connected tool; essential, quoted separately or later.

2. What you already have

Text and business information
To clarify — Available / to produce; who supplies facts, writes, approves and when?

Logo, photos and visual identity
To clarify — Available files and rights; creation or purchase to quote; approval owner.

Usable evidence
To clarify — Qualifications, work or real reviews; permissions needed; otherwise, what is missing.

Legal information and data
To clarify — Texts to provide or verify; form data, recipients, retention and third-party tools.

3. Organising the project

Initial and ongoing budget
To clarify — Budgets, currency, period; writing, images, third-party services and changes to include or quote.

Schedule and approvals
To clarify — Desired or fixed date, approver, availability and known dependencies.

Domain, services and access needed
To clarify — Holder, manager and services involved, email to preserve. No passwords.

Website acceptance criteria
To clarify — Mobile journey, test enquiry received, accurate information, specific checks to agree.

After launch
To clarify — Who hosts, renews, maintains and edits? Who reviews enquiries and outcomes?

Provider response requested: deliverables, exclusions, content production, included revisions, conditional schedule and ongoing costs. Confirm all unresolved points.

Template: SYBIOSME — https://www.sybiosme.com/fr